Taking off the Business Mask

Most of us will have had an experience where we felt that we conformed to what was expected of us, but in that process, we sold out on ourselves.  Most frequently, this is we were wearing our Business Mask. 


At Being in Business, we believe that the Business Mask is out-dated.  We live in a world that is too dynamic and complex to be prescribed by a limited sets of business expectations. Human beings are too rich, complex and innovative to have their talents, passions and purpose locked up behind a mask, only available during out-of-office hours.

We believe that authenticity, congruence and integrity are fast becoming the heart and soul of the new way of doing business, as it increasingly, moves from arms-length transactions to purchases built around trust, relationship and referral.

We have found, among our clients, that people are itching to be open and honest, that they want to connect with others more deeply, and that they want to build relationships and shared understanding. 

The Business Mask only worked when business was built on the concept of competition and combat, when bigger was better, faster and flashier.  In an evolving market place, where collaboration and community are becoming the order of the day, that Business Mask is becoming dated and out-moded.

Removing the business mask can be a delicate process.  And please note, we do say process not action!  We suggest that, in those moments when you have a strong feeling of what you truly want to say, rather than what you ought to say, that you gently follow that intuition. 

Your honesty and truth offers others the opportunity to respond in a like manner.  What's more, your honesty will probably reflect the unspoken thoughts and desires of others around you.  It does take courage, and discernment, but the richness of each person's unique honesty and heart-felt truth is the pathway towards innovation and long-term relationship building.